Our Story

The Helpful Brand was founded in December 2015 by Kat Soper. Kat started the company to combining her life-long passion for helping people achieve their goals, and extensive corporate experience into one cohesive bundle.

For the first two years, Kat kept the company small, and operated a wait-list, so that she could be freed up to help care for her terminally ill father.
After Kat’s father passed away in September 2017, it was a chance to reevaluate and decide where to next. That’s when Kat decided she was all in.

During 2018, Kat, and husband Neil worked to automate Kat’s unique Business Health Check which helps business owners quickly assess their business health, and work out where the immediate priorities for improvement lie.

Since it’s release, The BOSS Health Check has been a game changer for many businesses, and it forms the base for everything The Helpful Brand does.

Who do we help?

We help successful entrepreneurs SMASH their business growth goals, without burning themselves out.

  • Entrepreneurs who are feeling burnt out, and need things to change.
  • Goal-driven action takers who want to achieve their goals, but need a plan or some help to get there.
  • People who want to improve their sales revenue and sell more of their cool stuff
  • Busy entrepreneurs who want to leverage their time more effectively, achieve more but do less

We are based in Wellington, New Zealand so we are on GMT +12 time zone, but we work with clients globally.

Why we do what we do

The Soper Family

We know systems change lives because they changed ours!

The first time a system changed our lives was in about 2006. We were introduced to a debt management system which revolutionised how we used our money and achieved their goals.

The change was dramatic.

It made such a huge difference to our marriage and lives at large that we started telling everyone we knew. Pretty soon we started to see them experience dramatic results too.

That was the catalyst that caused Kat to leave her career in Sales and Marketing and start helping people with this system. Neil later joined the team too.

After starting a family in 2008, we moved to Perth. Neil worked in high-level management for a global electrical company and Kat focussed on growing the family.

In 2013 we moved back to New Zealand. Now that the family was established, Kat started working as the Head of Training and Projects for New Zealand’s largest Virtual Assistant Company. It reminded her of the passion she has for helping people achieve their goals and made her hungry once again to help others change their lives using smart systems.

In 2015 The Helpful Brand was born, and the rest is history.

We’ve now helped hundreds of business owners around the globe achieve the results they’ve been looking for and have the ability to scale without burning out.

Meet our team

Kat Soper – CEO and Head BOSS Consultant

Kat Soper is the Founder of The Helpful Brand and creator of The BOSS Test, a highly valuable tool for helping entrepreneurs and small businesses measure the level their systems are at. Kat’s superpower is helping businesses make sense of all the moving parts within their business, recommend and help owners implement innovative systems that will help them scale sustainably. She’s passionate about helping people work efficiently and with less stress so that they can get back to doing what they love to do best.


Email  |  Facebook  |  Instagram  |  LinkedIn Free BOSS Systems Community

kat soper

Neil Soper – Systems technician and trainer

Neil Soper joined The Helpful Brand in 2018 and brings a wealth of high-level corporate management experience to complement Kat’s entrepreneurial and private sector experience. His genius lies in fixing broken systems, tinkering to make systems better, and training people how to use them most effectively. Neil is the behind-the-scenes-and-make-stuff-happen kind of guy.


Email  |  Facebook  |  Instagram  |  LinkedIn Free BOSS Systems Community

Neil Soper

What can we help you with today?

I’m burning out. Help!

You’ve got a successful business, but it’s starting to own you.

You’re ready for some help with what the heck to improve first so that you can still achieve your growth goals, but not burn out in the process.

I need a plan

One thing’s for certain, you’ve got HUGE goals. You’re just not quite sure of all the steps to make them happen.

You’re ready for someone to help you design a road map so that you know exactly how to achieve your dreams.

I need more sales $

Have you got that awesome thing, with all the great stuff, but no one is buying?

You KNOW it’s an awesome offer, so you can’t figure out what is going on! You #needsomesales from the magic sales gods.

Help me beat the clock

You’re busy. Really busy. In fact, you’ve got 10 different to do lists, in 10 different places, and none of them is shrinking.

You’re ready for some help to leverage your time, get uber productive and work smarter not harder.

Book a no-obligation free chat to discuss how we could help…